Simple politics and marketing might explain this. To explain, traditional IRA suppliers control roughly 97% of the IRA market. And, like any organized lobby, they use their marketing dollars to stay front and center with consumers.

Furthermore, IRA mangers work for companies who promote certain IRA products and services. As they make their money from selling products the company promotes, it’s no wonder that self-directed IRAs have not become mainstream. At uDirect we do not sell any investments.

More and more Americans are taking control of their hard-earned retirement dollars. The internet makes it easy to conduct detailed research, get instant feedback, track investment vehicles and make informed investment decision.